Integration and development of mass media

 The intense competition and complementation of mass media is the inevitable result of its own growth and development With the development of science and technology and the needs of social reality, a new kind of media has emerged. People, including some experts, will exclaim that traditional media will be replaced Once TV, as a new media, has developed into mass media, it will be called the overlord of mass communication and will replace other media When the Internet came into people's view and was called the fourth media, some scholars and experts predicted that the Internet would engulf traditional media within five years. However, historical development has proved that the above view is extreme Although the emergence of each new media will have a great impact on the traditional media, after a period of competition and complementarity, several major media have not only not died out, but also made great progress, forming a systematic "media integration" For example, the program "Today's Talk", which was once launched by China's CCTV, is a phenomenon of the integration of printed newspapers and film television stations This program transforms the printed form into film and television broadcasting. The combination of the two can make cultural communication more effective and popular.

        In today's society, the old media is gradually changing to the new media Jenkins thinks there is nothing organizational about today's media determined world. Today's young people can't understand the world without the Internet. The gradual integration of old and new media has brought great changes to people's lives. The emergence and development of new media have made us spend more time on electronic devices through multitasking. The integration of media makes multitasking easier Jenkins believes that media convergence transmits the original things through different and new ways and types, but uses a new transmission mode, which has more obvious advantages News transmission has changed from newspapers to mobile phones and computers via the Internet, stories and novels from books to radio dramas and movies, and people's communication methods have changed from letters to short messages and various social software. Media integration is conducive to the global spread and development of information. New media has brought people closer to life, but it has also lost some things From my own experience, my major in college is film and television photography and production. When we create short videos and films, we will adapt our own experience, or adapt novels and stories to new artistic processes and films, and then shoot. This is very common. This way is to spread written stories through films.

        Steven Johnson thinks,it’s still difficult to predict how media convergence and immersion are affecting culture, society, and individual brains.And in his 2005 book Everything Bad Is Good for You, Steven Johnson argues that today’s television and video games are mentally stimulating, in that they pose a cognitive challenge.Hovever,Nicholas Carr worries that the vast array of interlinked information available through the Internet is eroding attention spans and making contemporary minds distracted and less capable of deep, thoughtful engagement with complex ideas and arguments by his book Shallows: What the Internet Is Doing to Our Brains..

In my opinion, I think Nicholas Carr's view is more convincing Now through the Internet, we can easily obtain an unprecedented amount of information. However, the increasing scientific evidence shows that the continuous interference brought by the Internet is distracting people and turning us into superficial thinkers with broken minds Fragmented information is constantly distracting us, and affects our thinking ability invisibly. People are constantly stimulated by various kinds of Internet, which makes us unable to calm down and think More and more people think that the current Internet is too powerful, so we naturally leave the problem solving to the mobile phone and the Internet. It is a waste of time to think for a second As long as we have questions, we can often search the Internet to find several answers, just like multiple choice questions But it is precisely because this phenomenon is getting worse that Nicholas Carr has such concerns When browsing and searching on the Internet, what we lose is the ability to calm and focus on thinking, which is the basis of thinking and introspection. The Internet never allows us to think slowly, but keeps our spirit busy forever.