The influence and role of media on culture and society With the development and changes of the times, the Internet i

  With the development and changes of the times, the Internet is becoming more and more developed, and the lifestyle and habits of all people in the world are changing In this change, all kinds of media's news reports, cultural communication and values transmission are influencing our thoughts at all times. The influence of media is becoming more and more important in people's minds. This has both good and bad sides.The social influence of media reflects the authority of a media, its credibility in the society and its weight in the eyes of the audience. Once the social influence of media is formed, it will play a role.


    In real life, culture is almost everywhere. Culture exists in all aspects of social life. The media is precisely relying on the carrier of language to spread the information content with strong individual color reflecting values to its audience and strictly abide by cultural traditions and customs, and then plant its cultural concept with obvious imprint on the audience's consciousness. With the accumulation of time and communication content, the concept will grow into experience - cultural experience, and the public will thoroughly accept the culture spread by the media It can be seen that as a news media, we must take the correct public opinion as the guidance, respect and learn advanced culture, and criticize and resist the content that violates the direction of advanced culture.

    In essence, media influence is a kind of cultural influence, which is an imperceptible force. It can not only enable people to understand information, get more information and knowledge; It can also make people form a certain public opinion, thus affecting the development of events; It can also guide people's actions, enable people to coexist harmoniously and work together, and also aggravate people's conflicts, especially ethnic conflicts.In the event of O J Simpson, we can better feel the influence of the media, the influence on people's thoughts and the promotion of the event development. Under the publicity of the media, public opinion will become a "knife to kill" After Simpson is acquitted, New York Post uses "Not Guilty!" It occupies the whole front page to express the inconceivability of the judgment. With the involvement of various social problems, this case has become a real century trial.


    Because the influence of the media is too great, the government should better supervise the media to prevent bad media from having a negative impact on culture and society With the huge amount of data and information on the Internet, people need to distinguish and think about the information. Some people are prone to have incorrect ideas and values under the influence of bad information In the positive media information, the people can directly receive the core information that has been processed The media will transmit valuable news information with correct ideology and values to the broad audience, which can make the people receive cultural information conveniently and quickly.

 By juyang

 

 

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