juyang

  The intense competition and complementation of mass media is the inevitable result of its own growth and development With the development of science and technology and the needs of social reality, a new kind of media has emerged. People, including some experts, will exclaim that traditional media will be replaced Once TV, as a new media, has developed into mass media, it will be called the overlord of mass communication and will replace other media When the Internet came into people's view and was called the fourth media, some scholars and experts predicted that the Internet would engulf traditional media within five years. However, historical development has proved that the above view is extreme Although the emergence of each new media will have a great impact on the traditional media, after a period of competition and complementarity, several major media have not only not died out, but also made great progress, forming a systematic "media integration" For example, the

    With the development and changes of the times, the Internet is becoming more and more developed, and the lifestyle and habits of all people in the world are changing In this change, all kinds of media's news reports, cultural communication and values transmission are influencing our thoughts at all times. The influence of media is becoming more and more important in people's minds. This has both good and bad sides.The social influence of media reflects the authority of a media, its credibility in the society and its weight in the eyes of the audience. Once the social influence of media is formed, it will play a   role.      In real life, culture is almost everywhere. Culture exists in all aspects of social life. The media is precisely relying on the carrier of language to spread the information content with strong individual color reflecting values to its audience and strictly abide by cultural traditions and customs, and then plant its cultural concept with obvious imprint

  I chose Television broadcasts and Internet sites, because both television and Internet communication are the most prosperous representatives of cultural communication in an era.   1 、 For Television broadcasts,It’s entertaining and providing an outlet for the imagination. As the most important means of cultural communication in social life when the Internet has not been popularized, TV broadcasting is naturally chosen by information creators for publicity and promotion in order to make the information flow faster and more efficient For example, Hunan Satellite TV, my favorite TV channel before, attracts audiences of different ages by broadcasting different programs or news at different times, so as to catch the audience for cultural information transmission.     In this era, the Internet is developing at an amazing speed and in a subversive way. Internet sites serve as a public forum for the discussion, enabling us to get the knowledge and information we want more quickly and conve